I started my professional career in the Telecom Industry in the end of the 90s, bringing a service to consumers (Internet Access Provider) that was turning from somewhat niche (BBS, UseNet, …) into mainstream offering (Connection, Portal, Search, Web, Hosting…).
The Internet Access Provider made big strides in digitalisation, where it was easy because we could assume that everybody who wanted to surf the Internet had at least a computer. But we had started out with mailing (snail mail) or faxing signup forms, that resulted us sending back an “Access Kit”. Very analog way to sell essentially a digital service, but in those days you needed a CD (or floppy), with software (browser was not standard), drivers, config etc… Think analog modems, computers without essential software, and every setup a little bit unique in its own way - Heck Windows 3.11 early days of Windows 95. This worked great and I remember we were lugging daily 2-3 big mail bags filled with connection kits to the central post office in Brussels.